Sep 11, 2026
Why Schools Are Addicted to Web Leads
Schools are not choosing leads over employers. They are choosing the only channel that has a price on it. And why web leads are the beginning of a doom loop.
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Ideas for schools building employer-funded enrollment.
Direct-bill, employer partnerships, tuition-benefit adoption, and skills-based ROI.
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Aug 31, 2026
Why Schools Struggle to Recruit Employer-Funded Students
Every school says employer partnerships are a priority. Then look at where the money goes. Four barriers, and one cause underneath all four.
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Aug 28, 2026
Market View vs. Market Access: What Schools Need to Develop Employer Partnerships
A market view produces guidance. Market access produces results.
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Aug 26, 2026
What does it actually take for an employer to pay a school directly?
The process below was mapped from a recorded conversation with a large regional employer that pays tuition directly today. It takes fourteen steps.
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Aug 20, 2026
Nobody Should Have to Borrow to Become Employable
The money to retrain America already exists. It's just badly plumbed.
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Aug 20, 2026
Four Million Employees. Four Thousand Students.
The employer channel is not a theory anymore. Four public companies disclose it in their filings. What they also disclose is stranger, and more useful.
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