Already partnering with employers?
EFFA gives you the operating layer to formalize, transact, and scale the partnerships you already have.
THE PLATFORM FOR EMPLOYER-FUNDED ENROLLMENT
Grow employer-funded enrollment.
EFFA is the platform that helps schools formalize and do business with employers — so employer-funded students become a channel you can run, not a stack of one-off deals.
FOR SCHOOLS
Employer-funded students shouldn't be managed as one-off deals.
You know the pattern. A relationship turns into a signed agreement, and then the agreement sits there — because nobody's set up to actually operate against it. Terms get renegotiated for every employer. Invoices get chased by email. Payments land late, wrong, or not at all. It's a lot of manual work to do business you already agreed to do.
HOW EFFA WORKS
Formalize. Transact. Grow.
One operating layer for the work that turns employer relationships into funded enrollment.
HOW EFFA WORKS
Formalize
Turn employer relationships into clear, standardized operating agreements — no custom deal from scratch every time.
Partnership terms · Northside HealthSigned
Annual cap per employee$5,250
Tuition discount15%
Eligible programsNursing, Business, IT
BillingDirect to employer
Customize and reuse — adjust terms for each employer, apply in one step.
HOW EFFA WORKS
Transact
Move invoices, approvals, and payment through one workflow. Direct-billed to the employer, so the student isn't fronting the cost.
HOW EFFA WORKS
Grow
Make employer-funded enrollment measurable and repeatable — a channel your team can actually run.
Funded enrollment by term▲ 18%
S24F24S25F25S26
Settled
$318,400
Employers
11
Retention
91%
WHY NOW
The old enrollment playbook is running out of room.
Federal loan dollars are tightening — the caps and program changes taking effect now hit exactly the graduate and adult programs schools lean on. At the same time, the digital lead channels schools have relied on are drying up: organic traffic to university sites fell 53% between 2023 and 2025 as search moved to AI (source: EAB). Employer-funded enrollment answers both — it's non-loan revenue, and it's a higher-converting channel that doesn't depend on an algorithm that's walking away.
Employer tuition-assistance spend
Organic university traffic
$28B
~$41B
~$60B
2025
2030
2035
And almost none of it is used.
~2% used today·98% sits untapped
Traffic: organic university traffic, 2023–25 (EAB). Spend base: U.S. employer tuition assistance (Georgetown CEW). 2035 = EFFA projection at 8% CAGR (HTF Mkt Intelligence). Utilization: InStride / Bain. Figures illustrative projection, not a published forecast.
PRICING
Grow your enrollment and keep your revenue.
3.5% per transaction. Not 20–50% of your revenue.
Traditional intermediaries and OPMs take 20–50% revenue shares. EFFA charges a flat 3.5% transaction fee on direct-bill settlement — so you keep the enrollment and the revenue. Free for employers; the school-pays model keeps EFFA's incentives aligned with yours.
Wherever you are with employers, start here.
Want employer-funded enrollment but don't have the pipeline yet?
EFFA Advisory helps you build the employer strategy and pipeline — then the platform runs it.