Building Loyalty with Future Employees through Milestone-based Scholarships

One of the challenges we consistently hear from our corporate partners is maintaining engagement with college students after they've accepted a job offer up until the student begins employment with the Organization. This challenge is reflected across both internships as well as full and part-time employment.

We have found that using milestone-based scholarships is one of the most effective ways to maintain engagement and loyalty with future hires. In this particular use case, the employer offers a scholarship to help fund a future employee's tuition, fees, and other college expenses for the remaining period of time that the student is enrolled. In return, the student completes a set of milestones that maintain engagement with the employer and the team the student will be working with upon graduation.

In a loyalty-based scholarship program milestones can include the following:

1. Signing the offer letter - the process usually begins with the acceptance of a job offer

2. Completion of certain onboarding activities - this can include things like HIPPA or sexual harassment training, learning content on company culture, mission, and objectives, as well as key job responsibilities

3. Last mile training activities - completion of skills assessments and subsequent training to ensure the student is job ready on the first day of work

Learn more about this particular use case through this video and then contact us for additional information or to schedule a demonstration.